App Install Campaigns: Real Keyword Installs With Retention
Real users in the countries you choose find your app by searching a keyword in the App Store or Google Play, install it, open it and keep it for a retention window. Genuine keyword installs with a screenshot as proof, and you only pay for what you approve.
No subscription · Rejected work is refunded · Real people, with proof
App install campaigns on Hitworkers help you test keyword installs and real-user onboarding with genuine people, not bots. Real users in the countries you choose search a keyword in the App Store or Google Play, find your app, install it, open it and keep it for the retention window you set. Each step returns a screenshot as proof, and you approve it before you pay. Use it for ASO keyword testing, onboarding checks or early real activity on an app you own or are authorized to promote. There is no password sharing and nothing automated on your account.
How it works
You give the store keyword, your app and the actions: install via search, open, complete onboarding and keep it for a retention window.
People in the countries you target search the keyword, install your app from the store, open it and keep it on their device as specified.
Each user sends a screenshot of the install and open, reached from the keyword search. You approve valid proofs, and off brief work is refunded.
You approve every submission
Each worker attaches a screenshot or a link. You approve what's valid in one click — rejected work is refunded, so you never pay for a task that misses your brief.
Why advertisers use it
Users find your app by searching the keyword you choose, so the install is tied to the store term you want to test and rank for.
Ask users to open the app and keep it for a window, so you test onboarding and early retention, not a hollow one-tap install.
Target the stores and countries that match your market, so installs reflect the users you actually want.
You own or authorize the app, workers never receive your credentials, and nothing is automated. You approve every submission.
Set your price and volume, review each screenshot, and pay nothing for installs that do not follow your brief.
Why keyword installs are worth testing
App Store Optimization rewards apps that users find and keep. When real people search a keyword, install your app from the results and actually use it, that behavior is exactly what the stores watch when they decide how to rank an app for a term. App install campaigns let you test how real keyword installs and early retention behave for your app, rather than guessing. Because users reach your app by searching rather than by a direct link, each install is tied to the keyword you care about, which makes the test meaningful. This is different from website-sign-up-services, which test web registrations rather than native app installs.
Real users and genuine retention
Install bots are detectable, provide no real usage and can put your app at risk with the stores. Hitworkers uses real people on real devices who install your app, open it, complete the onboarding you specify and keep it for a retention window of twenty four to seventy two hours or longer. That gives you a far more honest read on how new users behave than a raw install count. Every step comes with a screenshot as proof, and you approve each one before paying. You choose the countries so the test reflects your target market, and anything that misses the brief is refunded automatically, so your budget only funds genuine, verifiable installs.
Keeping campaigns compliant
App stores have clear rules, so these campaigns are framed as testing and real-user activity for an app you own or are explicitly authorized to promote. You write the brief, choose the keyword and retention actions, and keep full control, while workers act as ordinary users who never receive your credentials. Use the proof trail to confirm each install followed your instructions. Many teams run app install campaigns alongside website-traffic-services to drive real human visits to a landing page, and hire-microtask-workers for broader on-device testing tasks, building a complete picture of how real people discover, install and use what they ship.
Frequently asked questions
What are app install campaigns?
They are campaigns where real users find your app by searching a store keyword, install it, open it and keep it for a retention window, with a screenshot as proof you approve before paying.
Are these real installs or bots?
Real users only, on real devices. Every install comes from a genuine person who searches the keyword, installs your app and sends proof. There are no bots.
Do users keep the app installed?
Yes. You set a retention window, often twenty four to seventy two hours, and users keep the app and complete the onboarding you specify, so you can test real retention.
Is this allowed by the app stores?
Use it for testing and real-user activity on an app you own or are authorized to promote. You write the brief and stay in control, and workers act as ordinary users.
Can I target specific countries?
Yes. Choose the countries and stores so your keyword installs come from the market and audience you actually want to reach.
What proof do I receive?
Each user sends a screenshot of the install and open reached from the keyword search, so you can verify every install before approving and paying.
Related services on Hitworkers
Advertisers running app install campaigns campaigns often combine them with these:
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Set your price, choose how many people, approve the proof. You only pay for work done right.
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